TBM Staff - Mumbai
Wilson & Hughes PTE, a Singapore-based private equity firm, has acquired the historic Cox & Kings travel brand along with over 200 specialised sub-brands, launching a new era for one of the world’s oldest travel companies. This acquisition, free from previous liabilities, includes beloved sub-brands like Duniya Dekho, Bharat Dekho, Luxury Escapades, and Bhakti Yatra, setting the stage for a customer-centric transformation in the travel industry.
As a trusted investor in visionary companies, Wilson & Hughes aims to reshape global travel by merging Cox & Kings’ legacy of luxury and curated experiences with cutting-edge technology. With over 260 years of history, Cox & Kings will now leverage AI, machine learning, and data analytics to deliver tailor-made journeys that elevate the travel experience, making it more seamless and personalised for modern travellers. Karan Agarwal, Director of Wilson & Hughes, highlighted that this relaunch aims to blend tradition with advanced technology to meet the evolving expectations of today’s travellers, reinforcing the trusted legacy that has defined Cox & Kings for generations.
The revamped Cox & Kings will focus on four core areas: Leisure Travel, Business Travel, Specialised Travel, and Travel Technology. With Wilson & Hughes’ expertise across diverse sectors, including finance and hospitality, the firm is well-positioned to restore Cox & Kings’ reputation as a leading, customer-centered brand in the global travel market.
This acquisition comes as the travel industry undergoes a dynamic transformation, with India’s travel sector alone projected to reach USD 125 billion by 2027. For Cox & Kings, this new chapter is about enhancing the travel experience and re-establishing its role as a trusted name in the industry, shaping travel for generations to come.
