IndiGo to launch Business Class & loyalty programme - India's Top Travel News Source: TravelBiz Monitor

IndiGo to launch Business Class & loyalty programme

IndiGo is set to introduce 12 business class seats on metro-to-metro routes starting mid-November, marking a significant shift for the airline known for its consistency and simplicity.

This move, part of IndiGo’s strategy to expand its global footprint, coincides with the announcement of a new loyalty programme and the airline’s 18th anniversary celebration.

The new business class seats, featuring adjustable headrests and a five-inch recline, will be installed on Airbus A321Neo aircraft operating on twelve high-traffic metro routes. Passengers will also benefit from a specially curated meal box, priority check-in, and other premium services.

IndiGo, currently operating 2,000 daily flights with over 380 aircraft to 121 destinations worldwide, plans to add seven foreign destinations by the end of the fiscal year. The airline will induct Airbus A321XLR aircraft, enabling flights to Europe, Japan, and other medium-haul markets. CEO Pieter Elbers highlighted that 65% of the world’s population is within a 5-6 hour flight from India, emphasizing the airline’s international growth potential.

The introduction of business class aims to attract corporate travelers within India.

Rahul Bhatia, Founder and Managing Director, IndiGo, stated, “Indian consumers deserve choice and IndiGo will ensure that it happens.” By expanding its international operations, IndiGo aims to capture market share from foreign airlines.

Bhatia also addressed investor speculation following a recent promoter stake sale, affirming, “InterGlobe and I are here to stay.” He welcomed competition in the Indian aviation market, stating, “A country of India’s size can support more carriers,” and emphasised IndiGo’s commitment to maintaining low costs and affordable fares.

IndiGo’s business model remains focused on cost leadership while introducing new products like business class. “Our business is to keep costs low, provide affordable fares, fill up planes, buy new planes, and keep the cycle going,” Bhatia concluded.

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