Disha Shah Ghosh - Mumbai The archipelago of Fiji has reached pre-Covid level of arrivals from India, and December 2023 saw approximately over 300% growth in numbers compared with the same month in 2022.
Sharing insights, Robert Thompson, Executive Director of Regions, Tourism Fiji, said, “Indian arrivals to the South Pacific Island nation in 2023 reached pre-Covid numbers of 2019, underlining the increased appetite for premium and experience-led travel. December saw the highest number of Indian arrivals in Fiji; increasing by approx. 300% over December arrivals in 2022.”
The average length of stay of Indian visitors to Fiji is 7.6 days depending on where they are flying from, either Singapore (bulk of traffic comes from here) or Australia. “India is a primary a honeymooners market, but what we have started seeing is multi-generational travel post Covid. It is good to see a diverse profile of visitors from India considering Fiji for their leisure travel experiences.”
Another reason to travel to Fiji is corporate Incentives that is seeing good traction from India. “There are large groups travelling to Australia for MICE, and we are positioned to host the top premium Incentives movement in Fiji. A pax of 150 is our sweet spot, and we manage that very well.”
With regards to their approach in India, he said they are looking at two-pronged strategy, support existing partners in key cities, and engage with agents in Tier-II and III cities. “Moreover, we are looking at elevating number of agents for our Matai Specialist Training Programme.”
Currently, Fiji Airways operate two flights a week from Singapore, and four weekly services from Hong Kong.
