Disha Shah Ghosh - Mumbai The Royal Commission of AlUla (RCU) in the Kingdom of Saudi Arabia is keen to tap leisure travellers from the Indian market, especially from the cities of Mumbai, Delhi, Bengaluru, Chennai and Hyderabad.
Talking to the press during her recent visit to Mumbai at ITC Parel, Melanie de Souza, Executive Director, Destination Marketing, RCU, said, “The ancient city of AlUla is well positioned to tap leisure travellers for its heritage, arts, and adventure, nature and wellness offerings. Our while campaign is about the leisure market, and visiting AlUla is an experience of a lifetime.”
Sharing her views, she said, “AlUla is well-positioned to cater to the Umrah+ travellers. Saudi Arabia is sitting on the natural assets, Red Sea, its pristine corals, and the luxury hotels are worth indulging in. It is a matter of time that the world will realise that Saudi also beyond a religious destination.”
India ranks among AlUla’s top three global priority markets, and early results from the ‘ForeverRevitalising’ campaign have shown strong demand from this region. “With a firm commitment to sustainability, RCU aims to limit tourist influx to 2 million by 2035 while striving for net carbon neutrality.”
AlUla welcomed 263,000 visitors, with projections estimating 292,000 tourists for 2024 and an anticipated surge to 381,000 guests by 2025. The destination expects 1.1 million visitors by 2030, and 2 million visitors by 2035.
