Thomas Cook India & SOTC Travel launch immersive holiday experiences for women travellers
Thomas Cook (India) Limited and its Group Company, SOTC Travel’s consumer data indicates a significant growing demand of over 40% from India’s women travellers – this is across segments of Gen Z, millennials, girl gang/BFF travel, bachelorette trips, kitty party getaways, solo travellers and more. With a strategic intent to target this high potential segment and commemorate International Women’s Day, the companies have reintroduced a range of attractive holidays that offer an eclectic blend of leisure, wellness breaks, shopping getaways and adventure trips. The extensive range of holidays offers ready-to-book and personalised products to a host of domestic and international destinations – with exclusive offers like Buy One Get One Free and an exclusive 10% discount for all women travellers*.
Woman travellers today are bold, independent and looking to explore new and authentic experiences by venturing outside their comfort zones, willing to experiment with destinations and activities. To support women design their perfect holiday, the Companies’ holiday experts have carefully designed a range of budget, value, affordable luxury as well as luxury products; with a diversity of interest based itineraries including: outdoor-adventure, self-drives, cruises, culture, spa-wellness, gastronomy and shopping. Based on insights from its women travellers, Thomas Cook and SOTC Travel have incorporated an array of immersive experiences like indulging in authentic local cuisine, supporting local businesses, learning a new skill/craft, exploring the hidden gems of the destination and more.
Additionally, the companies have organised exclusive women’s group tours will be accompanied by expert lady tour managers to offer added assurance and safety.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Indian women have emerged as a valuable customer segment for us. Travel makes one feel empowered, and the quintessential woman traveller today seeks non-standard experiences. They are keen to explore new locales, cuisines, learn new skills that stay with them for life. To appeal to this important customer segment, and to commemorate International Women’s Day, we have reintroduced a host of products that include an eclectic mix of outdoor-adventure, self-drives, cruises, culture, spa-wellness and gastronomy.”
Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “The evolution of India’s women traveller represents a significant opportunity as they continue pushing the boundaries of traditional travel and indulge in unique and offbeat experiences. The new age Indian woman traveller prefers to explore the world based on to her unique preferences/passions. To cater to this evolving segment, our expert travel planners have handpicked experiences that are sure to delight every woman traveler and help them plan a well-deserved break. We welcome our women customers with exclusive offers, exceptional pricing and range of attractive products – to celebrate this special day!”