Asmita Mukherjee - Hyderabad 
Nest Jaipur, a luxurious boutique property located on Ajmer Road was recently launched to cater to high-end weddings in the city. The 107-room luxurious property offers exquisite signature suites, wide gardens and spectacular gathering space. The resort offers major MICE facilities, including two big green lawns, four meeting rooms, and a gathering space to organize lavish wedding parties, meetings and conventions on a high scale.
As strong signs of economic recovery are visible, the brand is expecting a good season ahead for the hospitality, event and wedding sector. Asmita Mukherjee spoke with Sanchit Gupta, Managing Director, Nest Jaipur Resorts to know their plans for catering to the guests in recent times.
Speaking about his experience and journey with Nest Jaipur, Gupta said that for him it has been a roller coaster ride from the beginning. “We decided to start welcoming guests when COVID was still raging in the country. The idea was to provide employment to people in such challenging times and also to gauge our response when faced with such kinds of unforeseen events. It’s been very fruitful as we achieved both objectives. Guest response to Nest has been very positive. This gives a lot of self-satisfaction to us.”
Elaborating his plans, Gupta said, “We plan to make the property the most sought-after destination when one thinks of Jaipur. For the same, we are constantly working as per the feedback received from guests, and other people related to the hospitality industry.” He also added that The Nest’s target customers are those who would love to get themselves pampered, and who value nature. “We would certainly look to have business travellers as our guests. We have all the essentials required to meet the demands of business travellers like conference rooms, banquets, dedicated internet for conferences, and high-speed internet is available everywhere on the property. We also have very competitive pricing for corporates.”
Speaking about target locations, Gupta added that for weddings they are targeting urban centres where people like to go for destination weddings, while for corporates, nearby SEZs, industrial areas of Jaipur and the NCR region especially Gurugram because of its proximity to Jaipur are good targets. For individual travellers, The Nest is focusing on NCR.
Since the hotel dynamics have changed completely post-pandemic, The Nest is revisiting their SOPs of both food and beverage and social distancing regulations. Besides providing a safe, hygienic and engaging meeting space for MICE, they are also focusing on providing different venue options and paraphernalia to conduct team-building exercises for the corporates. Keeping the patrons engaged is the top priority of the hotel, Gupta pointed out.
To promote the brand, Gupta said that they have already chalked out a marketing mix to promote Nest Jaipur as a brand. For offline strategy, they are either personally meeting or reaching out to a lot of travel agents, event planners, and wedding planners. “We plan to have our presence on hoardings in Jaipur and NCR region. We at Nest would continue to be present online by means of robust social media engagement and SEO. We have hired a social media agency; we are reaching out to social media influencers like bloggers, YouTubers, Instagrammers, etc. We would be leveraging the leads generated on our page and staying connected with our event partners. Right now, the most important thing is to make our partners know that we are ‘the best emerging destination wedding and MICE venue in Jaipur’ and are active in creating safe and healthy live experiences,” he concluded.
asmita.mukherjee@saffronsynergies.in
