STB ramps up B2B engagements in India to push travel recovery
The Singapore Tourism Board (STB) has rolled out ambitious plans to make the city-state an even more desirable destination for Indian visitors in 2023, as it aims to build on last year’s post-pandemic travel rebound.
This comes in along with announcement by the Indian government of removing all RTPCR requirements, in addition to all covid restrictions being lifted, for Indian travellers returning from Singapore with effect from February 13, 2023. This shall further facilitate fuss free travel for Indian visitors to Singapore.
Travel from India to Singapore has picked up pace since April 2022 with the greater easing of travel restrictions. India accounted for 686,000 of the overall 6.3 million global visitor arrivals in 2022, emerging as Singapore’s second largest source market after Indonesia (1.1 million visitors). With direct flight connectivity between Singapore and 17 Indian cities , Singapore is poised to tap into the burgeoning travel demand from across the country.
Built around the theme ‘Ramping up Pathways to Recovery, Together!’, the STB’s vision for 2023 and the coming years includes a focus on positioning Singapore as a destination that offers rewarding travel experience to Indian travellers by broadening its appeal, both to a wider Indian demographic which includes young Indian travellers, and as an aspirational destination to celebrate life milestones such as weddings and anniversaries. STB will also sharpen its offerings in its family segment, Meetings and Incentive travel, and cruise tourism strongholds.
GB Srithar, Regional Director, India, Middle East, South Asia and Africa, said, “India has long been one of Singapore’s largest tourism source markets, and is only set to become even more important in 2023, bolstered by a strong recovery in 2022 of close to 50% of the visitor arrivals achieved in 2019. The year ahead in Singapore is exciting, with hotly-anticipated tourism developments and we invite many more Indians with different passion points, travel desires, and aspirations to enjoy our diverse, vibrant, and reimagined offerings.”
The Singapore Pavilion showcases new attractions, initiatives and focus areas STB is working on. Upcoming tourism developments that will be launched in 2023 include Sentosa’s multi-concept family development and Sensoryscape experiential park, as well as Mandai Wildlife Reserve’s Bird Paradise. These developments are expected to further anchor Singapore’s destination attractiveness to travellers from all across India.
Alongside SATTE 2023, STB has lined up a series of trade outreach activities across India, which includes a B2B networking platform in Chennai, and two wedding networking engagements with 35 top wedding planners.