Outbound Top Stories

STB organises travel trade roadshows in key source markets of India

The Singapore Tourism Board (STB) recently hosted a Deepening Connections, Achieving Together! multi-city travel trade roadshow series in India with the largest ever delegation of forty-five stakeholders to reconnect and engage with trade partners.. As part of the outreach, Singapore Tourism Board reached out to five key source markets – Kolkata, Ahmedabad, Pune, Hyderabad and Bangalore. The trade engagements was aimed at deepening Singapore Tourism’s existing partnerships and fostering new ones with tourism stakeholders and the local travel trade fraternity.

The roadshow series saw a robust line-up of some of Singapore’s most prominent attractions, hotels, tour operators, cruise lines and destination management companies (DMCs). The strong turn-out from both Singapore tourism trade and local travel agents highlighted the commitment by both sides to recover Indian visitor-ship to Singapore.

Speaking about tourism recovery and the roadshow, GB Srithar, Regional Director, India, Middle East, South Asia & Africa, Singapore Tourism Board said, “After more than two years, it heartens us to welcome again Indian travellers to Singapore in good numbers and see them enjoy both familiar favourites and our new, reimagined experiences. Pune continues to be an important source city in terms of tourist arrivals to Singapore. With this roadshow, we aim to continue the growth momentum by communicating the message to our audience that Singapore is open, and by welcoming back travellers for memorable holidays. We were happy to reconnect with our partner-friends in Pune and invite their clients to come, enjoy in Singapore.”

Alice Thong, Assistant Director, International Leisure, Sentosa Development Corporation said, “Sentosa is rolling out a diverse range of commemorative experiences as we celebrate our 50th anniversary this year. In line with our Golden Jubilee theme “Discovery Neverending”, we welcome guests to celebrate the diverse facets of the island, including lesser-known and new leisure experiences, thereby uncovering the evolution of Sentosa.”

Jean Choi, Chief of Sales and Marketing at Mandai Wildlife Group, said, “Our wildlife parks at Mandai Wildlife Reserve offer unique windows to the wild. Every interaction focuses on inspiring the visitor to care for animals and nature, engaging them about consuming nature-based activities as thoughtfully as possible, and rallying them to join us in protecting biodiversity and preserving our future together. On top of our signature offerings, we have specially curated behind-the-scenes tours with rich storytelling, immersive staycations in our parks, as well as regular injects of seasonal programming. Coming soon to Night Safari, is a brand-new amphitheatre for animal presentations, while Singapore Zoo is preparing to celebrate its golden jubilee next year, so visitors will have many new experiences to look forward to.”

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