Outbound Top Stories

South African Tourism to organise virtual roadshow from October 20-22

South African Tourism is all set to organise its maiden virtual roadshow in India from October 20-22, 2021. Titled as ‘VirtuallyYoursSouthAfrica’ the roadshow aims to showcase unique offerings that encapsulate South African adventures.

A diverse South African trade delegation of approximately 100 suppliers will take the opportunity to educate and collaborate with Indian trade partners to sell the destination holistically, responsibly and safely. In addition to experiences, representatives from accommodation establishments, destination management companies, South African Provinces, VFS, airlines, SMMEs will showcase their product and services. The tourism board expects lucrative partnerships to emerge given that 1,000 Indian buyers and corporates from across India will be attending this virtual event.

Speaking about the roadshow, Neliswa Nkani, Hub Head – MEISEA, South African Tourism said, “This virtual roadshow is a testament of our unwavering commitment to the Indian market, especially in the face of a global pandemic. India houses massive potential when it comes to long-haul outbound travel. We are seeing a huge uptake for travel with forward bookings showing an upward curve, especially in the FIT segment. We are, hence, excited to showcase the new, technologically evolved, cutting edge South Africa that still maintains its old world charm, natural attractions and warm hospitality. We expect mutually beneficial partnerships and impactful business conversions between South African exhibitors and Indian buyers to stem from our first virtual roadshow.”

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