SOTC Travel opens new store in Mumbai’s Ghatkopar suburb
SOTC Travel has inaugurated its new outlet in R Odeon Mall, Ghatkopar (East). The outlet was inaugurated by Daniel D’Souza, President & Country Head – Holidays, SOTC Travel Limited and Himanshu Sampat, Associate Vice President – Sales, SOTC Travel. This new addition further increases SOTC’s network strength to ten stores in Mumbai (3 retail and 7 franchise), reiterating the company’s strategic focus to expand its footprint in the city.
Mumbai features among SOTC’s top 3 key source markets, and the company’s newly inaugurated outlet, located at a prime location in Ghatkopar, serves as a hub for nearby areas of Vikroli, Powai, Bhandup and Mulund. Ghatkopar is a hub for cosmopolitan travellers and forms a critical source market for SOTC Travel, offering the company a range of valuable segments like Gen Z/new age travelers, millennials, families, couples, Gen S/seniors and business owners.
SOTC Travel’s customer insights from Mumbai and Maharashtra indicate brisk demand of over 30% vs. pre-pandemic. The company is witnessing high demand for personalized holidays and group tours in the region, and anticipate robust demand for experiential holidays, adventure holidays, domestic cruises, eclectic stays, safaris and biking trips. To cater to the preferences of travellers, SOTC Travel has expanded its portfolio and introduced ‘Customized Holiday Experts’ with destination expertise to help customers plan their memorable holidays as per their preferences, this is in addition to the Company’s highly popular group escorted tours – international and domestic.
Customers from this region are very mindful of their food preferences and hence the company has introduced a wide range of ‘Gurjar Vishwadarshan holidays’ – curated tours that offer vegetarian and Gujarati meals.
To boost demand, SOTC Travel has also introduced value driven offers like Buy One Get One Free, Early Bird discounts, complimentary cruise experience on Greece Holidays and cashback offers.