Saudi Tourism deepens ties with India via IPL collaboration
The Saudi Tourism Authority’s (STA) partnership with the TATA Indian Premier League (IPL) has deepened ties between Saudi and India, helping to harness the potential of sport and tourism to bring people together and enrich lives.
Saudi is set to welcome two million visitors from India this year, and India is expected to become its largest tourism source market by 2030.
Saudi support for India’s sports sector is a strong example of market collaboration delivering results.
Cricket is the most popular sport in India and the IPL has an immense global audience, third to only the English Premier League and the National Football League.
STA is tapping into this fanbase to boost awareness of Saudi as an exciting new year-round destination for Indian travellers, especially young people. The strategic partnership is broadening how India and Saudi are engaging with similarly overwhelmingly young demographics – with more than half of both populations below the age of 30.
Alongside the IPL partnership, Saudi is easing access for millions of visitors across India, inspiring Indian travellers to explore the authentic home of Arabia. Saudi has opened nine VFS Tasheel offices in different locations across India such as Hyderabad, Mumbai, Chennai, Kochi, Ahmedabad, and Bengaluruproviding practical support to Indian travellers interested in a trip to Saudi.
Indian visitors are eligible for the new Stopover Visa, introduced earlier this year, which will allow passengers traveling to a final destination on SAUDIA or Flynas to visit Saudi for up to 96 hours, which includes a complimentary hotel night for Saudia passengers. Additionally, Indian passport holders that have UK, US and Schengen visa that has been used at least once will now be able to apply for a Saudi e-visa online.
These developments follow the rapid advancements in air connectivity between India and the Kingdom with seven direct carriers in operation – SAUDIA, Flynas, Air India, Air India Express, Indigo Airlines, Spice Jet and Vistara and the recently launched route between Jeddah and Ahmedabad by Indigo airlines which increases the accesbility between the two countries. The expansion is part of Saudi’s Air Connectivity Progam and will turn Riyadh into a global hub that will be able to accommodate 120 million passengers in the next seven years.
Alhasan Aldabbagh, APAC President at Saudi Tourism Authority, said, “Partnerships like the IPL are a key pillar of Saudi’s tourism strategy as they bring fans, athletes, and nations together while sparking curiosity from those that may want to be among the first to visit Saudi as a destination.”
Saudi has a fast-growing love for cricket. In 2020, the Saudi Arabian Cricket Federation (SACF) was set up, managing 16 regional associations in 11 cities, 8,000+ registered players, and 400+ registered clubs, with a total participation of 35,000 in domestic cricket tournaments and championships. The Saudi cricket national team is presently ranked 32nd out of 108 nations in cricket.
The collaboration will not only strengthen Saudi’s commitment to India as an important market but seeks to broaden Saudi’s association with cricket – with the Saudi Vision 2030 plan aiming to increase community participation in sports from 13 per cent to 40 per cent by 2030.