TBM Staff - Mumbai
Postcard Travel Club unveiled its innovative interest-based search engine on May 1, 2024, aiming to revolutionise how travellers discover boutique properties and immersive experiences. Catering to conscious travellers, this feature aligns with individuals’ values and interests, effortlessly connecting them with a global network of boutique properties committed to responsible travel. By streamlining the search process into three simple steps, travellers can save time, stay inspired, and focus on immersive experiences hassle-free, all while building direct connections.
Amit Jaipuria, Founder and CEO, expresses, “Postcard Travel Club is reshaping the landscape of mindful travel with our new interest-based search engine. We empower conscious travelers to effortlessly discover boutique properties and immersive experiences that resonate with their unique interests and values. By curating value-aligned offerings, Postcard Search emerges as a beacon for mindful travel and inspiration, making mindful travel more accessible and rewarding than ever.”
Postcard Travel Club introduces digital postcards within its platform, showcasing experiences and properties in a user-friendly short-form media format. Each digital postcard is tagged with one or two interest tags, simplifying the search process by matching experiences to traveller interests. These postcards can be easily collected and referenced, providing a more personalised and efficient way to plan travel compared to traditional search engines reliant on SEO-driven articles.
In the future, Postcard Travel Club plans to enhance its offerings with map-based search, a rewards and loyalty program, and AI integration, positioning itself as a catalyst for change in the mindful travel community. Additionally, the brand aims to foster a community of like-minded conscious travellers through new media launches such as ‘Postcards From The Field’ and immersive on-ground meet-ups and events like ‘Postcard Travel Talks’.
