Politours and Europamundo signed an agreement to market river cruises in Latin America
Travel wholesaler Politours, a reputed name in the river cruise segment, and Europamundo, a leading tour operator for vacation circuits in Latin America, have signed a strategic agreement to promote the marketing of river cruises in Latin America. This agreement aims to strengthen the tourism connection between Latin America and Europe.
Through this partnership, Politours will enhance its presence in Latin America with a partner that has significant local presence. Europamundo , which is part of the JTB Group, one of the largest tourism groups worldwide, enjoys a strong presence in Latin America, being a leader in the sale of quality circuits throughout Europe. As of now, and under this alliance, Europamundo will incorporate Politours’ river cruise itineraries into its catalogue, which is the wholesaler’s flagship product and a highly demanded segment by the Latin American audience.
Commenting on this, Alejandro de la Osa, CEO of Europamundo, said, “it will allow us to expand Europamundo’s traditional offerings with an attractive complementary product, with Politours’ quality guarantee.”
Carlos Ruiz, General Director of Politours, highlights that “this agreement reaffirms our commitment to the Latin American market, where the Politours brand enjoys great prestige thanks to an offering based on quality, culture, and hospitality. We expect to continue growing hand in hand with Europamundo.”
The agreement comes at a crucial moment for Politours, which faces the challenge of consolidating its brand in Latin America, a priority market from which it expects 40% of its business to come within the next 3 years.
The alliance also contemplates the possibility of expansion into the Japanese market and other English-speaking destinations, with the creation of a product tailored to these customers.