Outbound Top Stories

NYC & Company to host Sales Mission in India next week

Expects 61.7mn visitors in 2023

NYC & Company, New York City’s official destination marketing organization and convention and visitors bureau, is returning to India for a sales and media mission engaging the leading travel trade and media in Mumbai and New Delhi for the first time since the Covid-19 pandemic began. From January 30 through February 3, the organisation will spotlight new and iconic destination updates, trade resources, and developments, and celebrate New York City’s diversity and welcoming spirit.

NYC & Company is joined in India by six New York City tourism businesses and regional partner Destination DC; and will also take part in the IGLTA Foundation LGBTQ+ Travel Symposium in New Delhi on February 2. This mission comes as New York City expects to welcome 61.7 million in 2023, recovering approximately 93 per cent of record 2019 visitation. The City expects to welcome 10.9 million international visitors, including 299,000 travelers from India.

“We are delighted to return to India. This has always been an important market for New York City, and one with great potential for growth in both near and long term,” said Fred Dixon, President and CEO of NYC & Company. “As we continue to rebuild and re-engage with the global travel trade and media, we are proud to say that New York City is back in a big, big way. We greatly look forward to welcoming Indian travelers to the five boroughs this year and beyond.”

The New York City delegation is led by Fred Dixon, NYC & Company’s President and CEO; Tiffany Townsend, Executive Vice President, Global Communications; Makiko Matsuda Healy, Managing Director, Tourism Market Development; and Arun Govada, who recently re-joined the organisation as Director, Tourism Market Development – Asia & Asian Overseas Market. NYC destination partners attending the mission this week include Circle Line Sightseeing Cruises, Empire State Building Observatory, Highgate Hotels, Hudson Yards, Jupiter Legend Corporation and SUMMIT One Vanderbilt.


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