MakeMyTrip is targeting to make a behavioural change in the way India books hotels with the launch of ‘Book With Zero Payment’ feature, which allows the traveller to block a room in hotels or homestays without any payment. The platform is indexing on convenience and flexibility to make the entire hotel booking process tension free so that even first-time users feel comfortable transacting online. Book With Zero Payment solves for any anxiety related to uncertain travel plans as users do not need to pay at the time of booking but much closer to the check-in date.
Speaking about the development, Abhishek Logani, Chief Business Officer – Hotels, MakeMyTrip, said, “Our attempt is to offer flexibility and alleviate any anxiety related to hotel booking with the launch of Book with Zero Payment. The average advance purchase window for hotels in India is just five days, which is way below the global average. This means that Indians don’t maximise the benefits of an early booking regarding choice and price advantage. We believe the newly launched feature can potentially help make a behavioural change in Indian travellers.”
The initial reaction to the feature has been highly positive, with an increase in hotel bookings slated to be actualised over the next 2-3 months. Within a short duration of the launch, the feature contributes more than 30% of the hotel bookings on MakeMyTrip.
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