The Enterprising Travel Agents Association (ETAA) recently held its inaugural roadshow in Mumbai. The event featured 25 exhibitors from various sectors of the travel and tourism industry.
Jagat Mehta, National Director, ETAA, shared with TravelBiz Monitor that while the event was modest in scale, it provided a more personalised experience for exhibitors and buyers. “We will assess the success of this event, and consider organising similar shows in other cities. If all goes well, we plan to continue this initiative after Diwali,” Mehta said.
Dipti Pradhan Thakur, National Director & Event Head, ETAA, noted that ETAA has a history of connecting industry partners with travel agents and tour operators. “This is our first roadshow, and we have received an excellent response from the industry. Exhibitors range from insurance and loan advisors to DMCs and airlines. We are excited about expanding this initiative to other cities,” Thakur stated.
When asked if the event was exclusive to ETAA members, she clarified, “The event is open to all travel agents in Mumbai, though we have charged a nominal fee for non-ETAA members.”
Dharmesh Advani, National Director, ETAA, commented, “Although this is our first roadshow, we are thrilled with the response. Over 150 agents have committed to attending. Both ETAA and non-ETAA members recognise the value of this platform for interacting with exhibitors. Our goal is to ensure that everyone benefits from the event and increases their revenues,” Advani emphasised.