OTAs Top Stories Trade News

MMT launches limited edition NFTs to celebrate diversity of India

In a first, MakeMyTrip has launched limited edition non-fungible tokens (NFTs) to celebrate the spectacular beauty and diversity of India’s myriad landscapes, varied flora and fauna, and more. The artworks have been conceptualised and designed to commemorate some of the popular as well as the unexplored travel gems of India. This will give travellers a chance to own digital collectibles of their favorite destinations. The first batch of these digitally crafted, immersive artworks unravel the majestic landscapes of Goa, Ladakh, Odisha, Himachal, Kashmir, Kerala, Meghalaya, Rajasthan, and Andamans.

Each artwork has been designed using Advanced AI Generative Adversarial Networks (GANs) wherein the AI tool is uploaded with several images and trained to produce realistic, creative and unique images. The artwork is conceptualized and designed by AI Bots, an online community of digital artists. Overall, the limited-edition artwork will present a kaleidoscopic meta-world view of the explored and the relatively lesser explored destinations in the country. For instance, the NFT on Goa captures the incredible natural beauty of its beaches while highlighting the less frequented tourist spots including Pandava Cave, Basilica of Bom Jesus, Dudhsagar Falls and the splendid Fort Tiracol.

This limited collection of NFTs can be accessed through MakeMyTrip’s website/app and bought on ngageN https://ngagen.com/makemytrip. With a starting price of INR 14,999, the company has launched 25 tokens per artwork – and these will be available for purchase on a first-come-first-serve basis. These artworks have been minted on Polygon Blockchain, a leading platform for Ethereum scaling and infrastructure development.

“The limited edition NFTs are a confluence of new-age technology with the world of travel as it captures the beauty of some of the exotic locations of India. We are offering travel enthusiasts a never before chance to be owners of this beauty in the digital domain,” said, Sunil Suresh, Group Chief Marketing Officer, MakeMyTrip. “These NFTs are in line with our overall marketing and communication objective of inspiring every Indian to discover and explore the majestic beauty of India.”

Sharing his thoughts on the launch, Praphul Chandra, Founder of KoineArth, shared “We are proud to partner with MakeMyTrip to immortalize the legacy of India as NFTs on our ngageN platform. With the launch of MakeMyTrip’s NFTs, Indians around the world can digitally own the beauty of India, make it part of their personal legacy and even gift it to their loved ones. The artwork of NFTs are a great example of how brands-with-a-purpose are working with digital artists to create art that captures their spirit.”

MakeMyTrip will be passing on all proceeds from the sale of these NFTs to support projects focusing on promoting sustainable tourism in the country.


Related Posts

Download Magazine