During a press briefing in Mumbai last week, the Utah Office of Tourism informed that 8,700 Indians visited the destination in 2022, recording a surge of 5% over pre-Covid year of 2019 as per data from Tourism Economics. During 2022, Indians spend USD 8.7 million during their trips.
Talking to the media, the Utah Office of Tourism representatives Rachel Bremer, Global Markets Director, and Zach Fyne, Global Markets Specialist said that this year they will be working with the Top 5 tour operators from India for designing special itineraries for Utah.
According to forecast, a 42.6% growth is anticipated in visits and a massive surge of 203.9% in spending by Indian visitors by 2027.
Terming India as a primary emerging market, Bremer said, “India is one of the most stable tourism markets despite global uncertainties.” She said that the Utah Specialist Academy, has seen 250 completions of the programme, out of the 700 registrations, and the aim to narrow the gap this year.
Besides the Mighty 5 National Parks, Utah boasts of 28 scenic driving routes, glamping facilities, and Dark Sky Parks. Mansi Oza, Account Manager – India, Utah Office of Tourism, said that they are keen to diversify their outreach in India, to create a perception among varied kind of travellers across India.