TBM Staff - Mumbai
Sabre has announced a new partnership with the renowned Japanese hotel chain, Onko Chishin. Renowned for its commitment to offering guests an immersive local experience, Onko Chishin will leverage SynXis Booking Engine and SynXis Retailing, along with a suite of additional Sabre technology solutions, to propel its hotels into the forefront of hospitality retailing.
Onko Chishin, known for launching the world’s first Champagne concept hotel in 2024, has selected a comprehensive suite of solutions from Sabre Hospitality’s Distribution Studio. This suite, combined with SynXis Booking Engine and SynXis Retailing, will empower Onko Chishin to enhance engagement, boost conversions, drive direct bookings, and elevate revenue by delivering personalised guest experiences. By joining Sabre’s Global Distribution System, Onko Chishin aims to expand its reach to hundreds of thousands of travel agents and guests worldwide. Additionally, the hotel chain will utilize Channel Connect to streamline and automate distribution to nearly 600 Online Travel Agency (OTA) channels.
Hiroko Arai, Global Marketing Director of Onko Chishin, expressed enthusiasm about the partnership, emphasising the brand’s commitment to creating a reservation engine that aligns with its unique identity. By harnessing the capabilities of SynXis Booking Engine, SynXis Retailing, and Sabre’s comprehensive distribution suite, Onko Chishin aims to redefine the travel experience for its customers, offering unprecedented personalisation and ensuring that global guests can fully immerse themselves in the unique personalities of its properties and the surrounding communities.
Frank Trampert, SVP & Global Managing Director Commercial at Sabre Hospitality, highlighted the significance of the agreement for both parties. He emphasised that the partnership will not only strengthen Sabre’s presence in the Japanese marketplace but also enable Onko Chishin to reach a vast global audience of agents and potential guests. With SynXis Retail Studio, Onko Chishin can seamlessly integrate its hotel policies, services, and unique experiences into the booking process, delivering truly personalised experiences for guests. Combined with Sabre’s distribution technology, this partnership positions Onko Chishin for future growth and success.
