TBM Staff - Mumbai The Union Ministry of Tourism organised the National Conference on Adventure Tourism during the just concluded ATOAI Convention in Gujarat, with the theme ‘Viksit Bharat@2047: Making India a Global Adventure Tourism Hub’. The aim of the conference was for providing a platform to deliberate and devise strategies and initiatives to make India a Global Adventure Tourism Hub.
Despite natural wealth and potential, India ranks quite low in global adventure tourism. In order to provide impetus to the development of adventure tourism in the country, MoT has formulated the National Strategy for adventure tourism. The Ministry has further notified Indian Institute of Travel and Tourism Management as Central Nodal Agency for Adventure Tourism to provide technical support to the Ministry of Tourism. MoT has also set up a National Board for Adventure Tourism under Secretary (Tourism) and comprising Central Ministries, States and Industry Stakeholders to provide guidance for the development of the sector.
India has set an ambitious target of USD 3 trillion tourism economy by 2047. It envisages adventure tourism contributing to USD 800 billion with India becoming one of the top 10 adventure tourism destinations in the world.
This will require 20 million FTAs and 80 million FTV for adventure tourism in India, which will yield USD 90 billion foreign exchange. This will be supplemented by 4 billion domestic visits for adventure tourism in the country. This journey from 96th position to 10th position globally will need a joint strategic roadmap by the Central Government in partnership with States and Industry.
During her address, Radha Katyal Narang, Director Niche Tourism, Ministry of Tourism, Government of India, acknowledged the progress made in promotion of Adventure Tourism and highlighted the ongoing efforts of the Ministry for promotion and development of Adventure Tourism with focus on sustainability in the country.
A presentation was made on the National Strategy for Adventure Tourism by Rakesh Kumar Verma, Additional Secretary (Tourism) who emphasised on capacity building, marketing & promotion and need of collaboration among Central, States and industry stakeholders.
