Japan’s flagship travel and tourism event, Tourism Expo Japan, will be held in Aichi Prefecture in 2025 for the first time as part of efforts to decentralised travel and tourism in the country.
The expo, organised by the Japan Travel and Tourism Association, the Japan Association of Travel Agents (JATA), and the Japan National Tourism Organisation, has been held annually in Tokyo or Osaka (and once in Okinawa in 2020) since its launch in 2014.
The 2025 event will have three themes:
decentralisation of international visitors to local areas, long-term support to promote tourism in the Hokuriku area damaged by the earthquake in Noto Peninsula in January 2024, and the extension of a global network from Chubu Centrair International Airport, near Nagoya. The venue, Aichi Sky Expo, is the only international exhibition hall in Japan directly connected to an international airport and boasts one of the largest exhibition areas in the country at 60,000m².
Governor of Aichi Prefecture Hideaki Omura welcomed the announcement, expressing hope that visitors will “make full use of Aichi Sky Expo’s functions to make Tourism Expo Japan 2025 an event that further enhances tourism in Japan”. Tourism Expo Japan 2025 will be held over September 26-29, 2025, while Tourism Expo Japan 2024 will take place at Tokyo Big Sight under the theme “Travel, an Encounter with New Value Awaits”.