TBM Staff - Mumbai In a significant move aimed at enhancing the travel experience for visitors to Singapore, the Singapore Tourism Board (STB) and PhonePe have signed a two-year Memorandum of Understanding (MoU). The signing ceremony, attended by STB’s Chief Executive Melissa Ow and PhonePe’s CEO of International Payments Business Ritesh Pai, marks a milestone collaboration between the two entities.
This partnership leverages the existing Unified Payments Interface (UPI) linkage between India and Singapore, allowing for seamless cross-border transactions directly from Indian bank accounts. Under the agreement, STB and PhonePe will jointly invest in marketing initiatives across both India and Singapore, spotlighting the diverse attractions and effortless UPI experiences available at key tourism hubs.
This strategic alliance, the first of its kind between a destination and a UPI payments platform, underscores the mutual commitment of STB and PhonePe to enhance the overall traveller experience in Singapore. With its iconic landmarks, rich heritage precincts, and vibrant urban culture, Singapore remains a sought-after destination for Indian tourists seeking unique experiences.
The collaboration aims to integrate familiar services like UPI payments seamlessly into travellers’ itineraries, facilitating hassle-free exploration of the city-state’s myriad offerings. Melissa Ow expressed enthusiasm about the partnership, highlighting its role in catering to tech-savvy consumers and streamlining payments across the travel journey. She emphasized STB’s dedication to innovation and customer-centricity in the travel industry, aiming to curate deals and enhance the digital integration of Singapore’s attractions.
Ritesh Pai noted Singapore’s appeal among Indian travellers and highlighted the convenience of direct payments through existing bank accounts via QR code scanning. The partnership seeks to simplify transactions for PhonePe users, aligning with the company’s commitment to enhancing the digital payment experience for its customers.
