TBM Staff - Mumbai
Thomas Cook (India) Limited, SOTC Travel to start charter flights connecting Bengaluru to Paro, Bhutan, starting in April 2024.
With South India being a crucial source market for Thomas Cook & SOTC Travel, contributing over 45% to their business to Bhutan, the lack of direct air connectivity from the southern region poses challenges such as increased costs and inconvenience due to multiple flights, changing airports/terminals, and multiple check-ins. In response, the companies are launching special charters from Bengaluru as part of their Blue Ocean strategy.
Bengaluru serves as a strategic gateway, providing Thomas Cook and SOTC with enhanced access, following a hub and spoke model, to the growing source markets of Karnataka and the broader southern region.
The Bhutan charters will cater to various travel segments, including group tours, individual travel, and ad-hoc groups, targeting multigenerational families, groups of friends, couples/honeymooners, and the younger demographic. The charter flights are scheduled for April and May 2024, with an eight-day tour duration covering destinations like Thimpu, Punakha, and Paro.
