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Tuesday, 27 November, 2012, 18 : 00 PM [IST]

Three-star hotels drive online hotel bookings in India: Goibibo report

SMEs and individuals have outrivaled corporate entities in online hotel bookings. TravelBiz Monitor presents the latest report, ‘3 Star Hotels Drive Online Bookings of Hotels in India’ by
Travel site has released its monthly travel report derived from live buyer data. The report covers insights on hotel bookings on the internet in India. Based on observations, it has been found that three-star hotels drive 50 per cent bookings online in India within the tariff slab of Rs 1,500-3,500. The affordable average price point and online availability are the key reasons for travellers opting for this category of hotels.

The report also shares insights on average price points of various star-rated hotels; breakdown of leisure versus business hotels booked online; and customer segments and top destinations for business hotel bookings. While leisure hotels are found to comprise 56.41 per cent bookings, business hotels fall slightly back at 43.59 per cent. Bangalore is found to be the busiest business travel destination due to more online visibility of hotels, followed by Mumbai and Hyderabad. SMEs and individuals outrival corporate entities in terms of driving these bookings. This is because SMEs is the most price-conscious segment and is seeing value in booking online. Also, they get transparent information and better value than the intermediary channels.

The report also captures qualitative aspects such as top factors that make people unhappy during their stay, and also the important elements that travellers look forward to from a hotel. Extra beds, health forceps, kids’ area and food preferences in terms of veg or non veg make up the most common hotel requirements that guests demand. On the other hand, unhygienic bathrooms, uncomfortable bed mattresses and external noise factors seem to distress guests most often.

As per industry reports, hotel is the fastest growing vertical in the online travel business. Three-star and below segment of hotels have the largest and the most fragmented supply in India. It is this fragmentation that creates huge opportunity for driving e-commerce between thousands of these hotels and travellers.

Ashish Kashyap, CEO, ibiboGroup, said, “Hotels is one of the fastest growing segments for Goibibo. There is a lot of headroom for growth in this segment with the ecosystems getting established. We are solving the problem of fragmented supply and are also creating transparency for the end traveller. At ibiboGroup, we are obsessed about data, analytics and insights across our various portfolio businesses (Goibibo, Tradus, PayU, etc).  Learning from live user data and analytics is enabling us to constantly provide a superior user experience. We continue to publish monthly travel info graphics for the entire market. This is the third in the series so far.”
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