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Tuesday, 07 September, 2010, 10 : 00 AM [IST]

Tourism Australia introduces Self Drive and Experiential Luxury products for India

At the recently concluded Indian Travel Mission (ITM) 2010 in Hyderabad, Tourism Australia introduced Self Drive and Experiential Luxury products for the Indian market. The itineraries of these products, to be introduced in a phased manner, were launched at ITM 2010 with an objective to educate top agents about the itineraries that can be offered to families, honeymooners and DINKs.

Currently, phase one offers itineraries for both the products which are available for Sydney, Melbourne and their surrounds. Traditionally, products will be pushed through the travel trade channel, as well as by working closely with inbound tour operators and organising FAM trips for travel agents next month.

This year, the tourism board witnessed participation from 37 suppliers and 66 buyers from India. It also saw five new participants from Australia including Business Events Sydney, Crown Towers, Philip Island, Wolgan Valley Resort & Spa and The Louise Small Luxury Hotels.

Speaking with TravelBiz Monitor on the sidelines of ITM 2010, Nishant Kashikar, Country Manager – India, Tourism Australia said, “ITM 2010 is the best platform to introduce the Self Drive and Experiential Luxury products for the Indian market. The Self Drive products are essentially offered for Sydney, Melbourne and the surrounds as travellers can drive down to destinations around, as well as opt for one night stop over at destinations that are around these cities. There are currently 15 high-end luxury lodges across Australia which are being promoted and the number will grow in the coming months. We have launched the brochures at ITM 2010 and that should be good source of information for agents.”

Maggie White, Regional General Manager – South, South East Asia and Gulf Countries, Tourism Australia said, “Participation from high-end luxury product sellers like Wolgan Valley Resort & Spa and The Louise Small Luxury Hotels, clearly reinforces the maturing Indian outbound market and the attitudinal change in the Indian traveller who is now looking for new and more innovative experiences.”

Australia received 1, 29,800 for the year July 2009-June 2010, an increase of 8 percent relative to the same period in 2009. There were 11,700 Indian visitors during June 2010, an increase of 16 per cent relative to the same month previous year.
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