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Wednesday, 31 July, 2019, 16 : 00 PM [IST]

TripAdvisor introduces new sponsored content experience for destinations looking to reach high-intent travellers

TripAdvisor has announced a new sponsorship opportunity exclusively for tourism organizations intent on driving increased engagement of their content within the newly revamped destination search pages on TripAdvisor. The new destination sponsorship offering provides a platform for media buyers to showcase and shape their story and connect to travellers who are actively searching and seeking new ideas on where to stay, dine or visit.  
 
“Our research continues to indicate that travel planning is a joyous and exciting time for most TripAdvisor users” said Christine Maguire, Vice President, Advertising Revenue for TripAdvisor. “Our platform allows our tourism partners to do two key things: reach more travellers and share differentiated experiences. By using rich media, inclusive of vibrant imagery, video and curated travel experiences, our partners can influence and reach more travellers during the exact moment when they are most open to discovering new places to visit.”
 
A recent analysis of more than 300 destination marketing partners utilizing the new sponsored content offering within the travel feed saw an aggregate 25 percent lift in increased content engagement. 
 
The new destination sponsorship includes the following features:
 

Discovery Carousel: A shelf of engaging content within the destination-specific travel feed that promotes the destination through a mix of trips, articles and videos 
 
The destination sponsorship is the first of many sponsored products aimed at helping to elevate valued partner content to more relevant, high intent travellers throughout their journey on the TripAdvisor platform. 
 
Destination marketing organisations interested in learning more about TripAdvisor media solutions can contact dmotourism@tripadvisor.com. 


 
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