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Wednesday, 07 August, 2019, 15 : 57 PM [IST]

ICPB’s 12th Conventions India Conclave at Kochi to brainstorm ways to make India top 10 meeting destination of the world

India Convention Promotion Bureau’s (ICPB) flagship event, Convention India Conclave, scheduled at Kochi between August 29 and 31 will brainstorm ways to elevate India as a top 10 Meetings and Convention Destination of the World in the next five years. The 12th CIC with the theme ‘Mapping the Sustainable MICE Future of India’ will see around 100 domestic and 35 international buyers assembling in Kochi for three days to network and talk business with Indian sellers comprising convention centres, hotels, PCOs, State governments, etc.

The buyers will include heads of international Associations, MICE buyers, Corporates, etc.  CEO of International Congress & Convention Association (ICCA), Senthil Gopinath will deliver keynote at the Convention and will give broad insight into the international convention industry and the new marketing strategies to capture the congress and convention business. 

 “We are selective this time to ensure quality. There have been complaints about the quality of buyers in the past. This year, we are ensuring that only quality buyers and sellers are invited for the CIC this year,” said Chander Mansharamani, Vice Chairman, ICPB.

In order to make the buyers and sellers have a fabulous experience of the destination, ICPB is organising a special snake boat race for the delegates.  “For the first time, we have also scheduled FAM tours for all the buyers this time,” Mansharamani said.

Another new concept which is aimed at making the CIC engagement result-oriented for both buyers and sellers, ICPB is introducing a “reverse marketing” concept where sellers will go around meeting buyers, he said.

When asked about the MICE infrastructure in the country, Mansharamani said that the time is to look beyond infrastructure as major chunk of global conventions are less than 1,000 pax and India has the infrastructure to hold them. With Pragati Maidan, and Dwarka Convention and Exhibition centre getting fully ready, and Mumbai also getting a world class convention centre, all by next year, ICPB Vice President said that India will have excess infrastructure. 

“It’s time we focus on policy bottlenecks,” he said. He said that more friendly visa regime is required to attract MICE events into India.  “Also, we need corpus fund to support bidding for big events,” he added.  Mansharamani said that, there should be flexible tax structure to permit VAT refund, etc. for MICE travellers.

ICPB will be commissioning a detailed report for Ministry of Tourism on the opportunities and challenges of MICE tourism soon.

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