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Monday, 15 May, 2017, 12 : 00 PM [IST]

GNTO to conduct three-city India roadshow in September

Records 12.6% growth in Indian overnights during Jan-Feb 2017
Over the past few years, Germany has recorded a consistent growth between 4 and 7% in Indian visitor overnights. In 2016, the European nation witnessed a growth of 8.1% with 750,000 overnights by Indian visitors. “This year, we are forecasting the growth figure to reach between 7 and 9% as Germany is among the top 10 European destinations for Indian visitors. During January and February, 2017, GNTO has seen a 12.6% growth in Indian overnights compared to the corresponding months last year. We will be organising a three-city roadshow in India during the first week of September in Mumbai, Delhi and Ahmedabad to create awareness and educate the agents about the country and its offerings,” said Romit Theophilus, Director - India, German National Tourist Office. He was speaking on the sidelines of Germany Travel Mart 2017 in Nuremberg.

Moreover, GNTO will launch an online training programme for the Indian travel trade by August end this year. Elaborating on this, Theophilus said, “The training programme will be live on a separate website dedicated for the Indian market. The registration for agents will be free of cost for, and they will be approved by the GNTO to participate in the programme. In the first phase, there will be one module, and by year end the programme will have three modules. On successful completion of the programme, agents will be certified as Germany Specialists, and we will assist them in various endeavours to promote Germany as a preffered destination among India visitors.”

GNTO has been promoting the country as a stand-alone leisure destination in India since the past few years. “Germany is a value for money destination for Indians. We are creating awareness among agents about affordability as hotel and attraction prices in Germany as affordable compared to the neighbouring countries. Besides, Indian food is available in Germany and not an issue any more,” Theophilus said.

Recently, GNTO conducted a webinar for 400 travel agents in India and will continue to undertake regular sales calls and training for front line staff in the market.

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