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Saturday, 30 November, 2019, 11 : 00 AM [IST]

Digital experience is the deal breaker for millennial travellers of India: Travelport

The Global Digital Traveller Research 2019 by Travelport has revealed that millennials in India seek a premium digital experience across all aspects of travel. Another key finding was that travellers in India want and expect travel providers to help them personalise their experience seamlessly. The research surveyed 23,000 people from 20 countries; including 2000 from India of which 1,526 were millennials (in the age group of 20-39 years). 

Commenting on the findings of the research, Sandeep Dwivedi, COO, InterGlobe Technology Quotient, said: “The findings of the research clearly establishes that Indian millennials have a strong penchant for a superior digital experience while planning their travel. The travel ecosystem in India is headed towards a digital-first future and we, working with Travelport, are committed to innovate and develop solutions that can help the industry cater to the expectations of the modern traveller.” 


It revealed that Indian millennial travellers were one of the world’s most likely (84%, above the global average of 71%) to consider it important that an airline offers a good digital experience – for instance, offering online check-in and gate information. Similarly, Indian millennials were the world’s most likely to consider the digital experience when booking hotels (e.g. having a room key on their smartphones) – 82% in India considered it important, well above the global average of 58%. 

Additionally, travellers in India look forward to personalising their travel experience. 26% were willing to provide airlines more of their personal information if it meant receiving personalised offers – the second highest in the world (global average of 17%). This trend was highest amongst Indian millennials (28%). 

The study also finds that Indian users are looking for a value for money deal – only 5% of them reported always going for the cheapest price (global average of 18%). To get the best deals, they will analyse travel review sites like TripAdvisor (60% in India vs 42% globally) and price comparison sites such as Kayak.com (50% in India vs 38% globally). 

93% of Indian travellers also look forward to getting insights from booking sites to discover new destinations.

 
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