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Friday, 22 May, 2020, 12 : 45 PM [IST]

Brand USA organises third destination webinar in India

608 travel agents complete training on Utah, Philadelphia, Mammoth Lakes, and California
On May 20, Brand USA conducted its third destination training webinar for travel professionals across India. The live webinar highlighted the diverse offerings of four U.S. destinations Utah, California, Philadelphia (Pennsylvania), Mammoth Lakes (California), and witnessed participation of over 600 travel agents. 

This was the third in the series of webinars being conducted by Brand USA on TravelBiz Monitor’s Platform. The previous two webinars were organised on March 24 and May 6.

The latest webinar saw presentations by Bhavika Jariwala, Director - Travel Trade, India - Brand USA; Dheera Majumder Mitra, Senior Account Manager- India, Philadelphia Convention & Visitors Bureau; Kaveri Kathuria, Assistant Marketing Manager - India, Mammoth Lakes Tourism, and Christina Colney, Account Director- India, Visit California.

During this webinar, attendees were taken on a journey to explore the ‘Road to Mighty’ story of the ‘Big 5’ national parks in Utah, the majestic mountain adventures of the Mammoth Lakes, America's birthplace & the City of Brotherly Love, Philadelphia and its art and culture, and the road trip republic of the Golden State of California.

As part of this webinar, attendees also gained access to the official Brand USA trade development tools, and the on-going contests on USA Discovery Program, which is the official free online destination training program by Brand USA.

The idea behind hosting these webinars is to continue to educate the travel trade about the unique offerings of the United States and inspire them to develop new products and create new itineraries by including more destinations and experiences.

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