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Thursday, 20 September, 2018, 10 : 00 AM [IST]

TripAdvisor unveils beta version of new Site and App

TripAdvisor, world’s largest travel review site, has unveiled a new site and mobile experience launching later this year. Currently, in beta, the proposed new website will become the most personalized and connected travel community, inspiring and empowering individuals with social assistive tools to plan and book better with relevant advice and information from people and experts they trust. 

The new site, TripAdvisor expects, will expand its community beyond travellers to also include brands, social media influencers, publishers and friends. Travellers can follow and connect with individuals or content creators who share information that is relevant to their interests.

Complementing its more than 661 million reviews and opinions, TripAdvisor members will be able to create and view inspirational and helpful new forms of content including photos, videos and articles. Members will also have the ability to create “Trips,” which can be in-depth travel guides, itineraries or simple wish lists of things to do while travelling. Trips can be made private and saved for personal use or shared with the community to inspire and help others, mentions a company release.

When a member logs onto the TripAdvisor app or site, their homepage transforms into a personalised feed of information. When searching a particular destination, the feed automatically narrows the scope of the information displayed to that particular geographic location. 

“TripAdvisor is poised to disrupt the travel industry once again as we create a more personalised and connected community,” said Stephen Kaufer, CEO & co-founder of TripAdvisor. “The new TripAdvisor is the one travel site that brings together social-assistive tools, amazing content and our existing booking capabilities to merge the joy of planning and discovery together into a single experience. We are assisting our members at each step of their journey as we become a more personalized, inspirational and useful TripAdvisor.”

More than 500 social media influencers, well-known consumer brands, publishers and travel partners have joined the new TripAdvisor on beta with more being added every day. In addition to the many content creators joining the platform, TripAdvisor’s team of destination experts and TripAdvisor Media Group brands, including Smarter Travel, Cruise Critic and TheFork.com, will also contribute to the site experience through unique profiles, the company release says.

 TripAdvisor, New Site and Mobile App, personalised and connected travel community, beta version, Stephen Kaufer, CEO
 
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