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Friday, 14 September, 2018, 10 : 46 AM [IST]

Kerala Tourism formulates 12 point Action Plan to revive Tourism in the state

Kerala Tourism has finalised 12-point Action Plan to revive Tourism in the state as well as regain the confidence of travellers both international and domestic, in the destination in the aftermath of massive floods last month

State Tourism will also come out with a status report on the current situation at key destinations in the state soon.

As part of the 12 point action plan the state tourism will actively participate in all the global travel exhibitions and invest in aggressive digital marketing, said Tourism Minister Kadakampally Surendran. State Tourism will invite foreign and India media for Familiarisation trips to the state , Minister said.

All the damaged roads around tourist destinations will be relaid on a priority basis, he said. also, people participation in all destination activities based on the spirit of responsible tourism.

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