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Thursday, 04 June, 2015, 10 : 00 AM [IST]

Oman Tourism to implement 25-year global marketing strategy from 2016

Conducts multi-city roadshow in India
In order to channelise its efforts in the right direction, the Ministry of Tourism, Sultanate of Oman is conducting an extensive study of its regional and international source markets. Based on the findings of the report, an extensive marketing strategy will be devised and implemented for each source market. A comprehensive marketing strategy 2015-2040 will be implemented from the beginning of 2016 and will be evaluated phase wise (say every five years). This information was revealed by Salim Aday Al Mamari, Director General of Tourism Promotion, Ministry of Tourism, Sultanate of Oman, on the sidelines of a four-city roadshow (Chennai, Bengaluru, Delhi and Mumbai) in India.

Mamari said, "Oman witnessed over 250,000 Indian arrivals in 2014, which was a four per cent increase compared to the same period in 2013. India is one of the top five (UK, Germany, France and Italy) source markets for Oman and will soon assume the number one position. Tourism plays an important role in our economy and our philosophy to develop tourism in Oman is not through masses, but Responsible Tourism. Tourists will come, explore and experience the destination and help us to keep and maintain the culture, heritage and beauty of our country."

Oman and India have a lot of cultural, historical and traditional affinity. The two nations also share very cordial political and socio-economic relations, Mamari said. “India represents an important and vast market for Oman because of the high percentage of its residents willing to travel and experience new destinations across the world. We have over the years increased our operations and entered different cities in India to promote Oman. Tourism is a developing sector in Oman and the tourism infrastructure is expanding tremendously, but at a responsible pace without compromising on our culture, heritage and nature," he stated.

Lubaina Sheerazi, India Representative, Ministry of Tourism, Sultanate of Oman, said, “The roadshows that consisted of travel agents, wedding planners, MICE operators, and film production houses offered a platform to showcase the uniqueness of Oman as a destination for Indians. Oman witnessed 36 per cent growth in Indian arrivals over the last five years. Being a short-haul destination, it has a diverse landscape and a lot of activities to offer to the evolved Indian traveller. From luxurious resorts and campsites to exotic scuba diving spots to dramatic mountain drives, Oman has something to offer to anyone who has a quest for adventure and thirst for a distinctive cultural experience.”

The representative partners from the tourism industry of Oman participating in the roadshow included Al Bustan Palace – A Ritz Carlton Hotel, Al Nahda Resort & Spa, Atana Hotels, Millennium Resort, Shangri-La's Barr Al Jissah Resort & Spa, Six Senses Zighy Bay, Bahwan Tours, Tour Oman, Zahara Tours and Oman Air. A B2B session was also conducted during the roadshow.
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