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Wednesday, 10 July, 2019, 16 : 30 PM [IST]

Nijhawan Group forays into Middle East & GCC markets with ‘Elev8’ for its representation biz

Based out of Dubai, Seema Pande to spearhead the vertical as Director
Having gained a strong foothold in India for its representation vertical, Nijhawan Group has forayed into the growing travel markets of Middle East and GCC with ‘Elev8’. Spearheaded by Seema Pande, an old hand at hospitality business, Elev8 will offer representation and consultancy services. 

Talking about this expansion, Ankush Nijhawan, MD, Nijhawan Group of Companies, said, “After nurturing the representation vertical in India, I was looking for a global reach. I met Seema in March and we decided to start a division for the Middle East and GCC markets which are among the top growing markets in terms of outbound travel from across the globe.” 

Pande, who has been based out of Dubai for nearly 25 years, was toying with the idea of starting something new after her last stint with Kempinski Hotels, and Elev8 is a result of her exchange of business ideas with Nijhawan. “My experience of opening hotels of brands like Fairmount, St. Regis, W, Westin, will come handy, and Ankush has been a strong support with his vision for Elev8. My strong association with trade partners and corporate clients over two decades will help us establish a niche in these markets. Moreover, the Middle East and GCC have smaller and niche luxury properties that require support to market their offerings and reach a larger base of travellers. This is an apt time to offer them a professionally-run and passionately-driven service.”

Currently, Elev8 is representing Tropical Escape Vacation Homes Orlando. By year end, Pande expects to have a dedicated team of three to four members. “Once we create a ground for Elev8, the next frontier would be Lebanon, Jordan and Egypt, which are emerging tourist markets.”

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