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Monday, 08 October, 2018, 15 : 30 PM [IST]

MTDC puts thrust on Tourism and the Digital Transformation

In order to promote ‘Tourism and the Digital Transformation’, the Maharashtra Tourism Development Corporation (MTDC) with United Nation World Tourism Organization (UNWTO) organised an event on World Tourism Day at Mumbai.

While delivering his opening speech, Vijay Kumar Gautam (IAS), Principal Secretary, Department of Tourism, Government of Maharashtra, said, “Digital transaction and tourism highlights social and economic value, and social media platforms are cost-effective as they create larger connectivity and visibility among the various stakeholders. It’s one of fast growing industry and people are being adventurous, they wanted to travel. Every human being by nature is a traveller they want to come and experience it. Through the digital platform, one can create awareness among tourist and trained the local community.”

Tarun Joukani, MD India, STAAH,Suhas Diwase, (IAS), Managing Director, Maharashtra Tourism Development Corporation (MTDC), Madan Yerawar, Minister of State for Tourism, Government of Maharashtra and Vijay Kumar Gautam (IAS), Principal Secretary, Department of Tourism, Government of Maharashtra

Madan Yerawar, Minister of State for Tourism, Government of Maharashtra,  said, “Digital platform offers a high level of engagement which helps us to connect and educate travellers from all over the world.  In association with Airbnb, Etihad, Jet Airways and Ola we have assisted us to meet the growing demands of the travellers.”

Commenting on the subject, Tarun Joukani, MD India, STAAH, said, “Extensive mobility and accessibility have completely transfigured the tourism and hospitality industries. We’ve moved very quickly from visiting a brick-and-mortar travel agency a decade (or so) ago to today, where information is sought and bookings made from the palm of your hand.”

In 2013, 6 % of booking was online whereas 94% was offline, and in 2014, 11 % of the people booked their tickets online. In 2018, 85% of the tickets are booked online whereas only 16% of the ticket are booked offline. Joukani said, "Travellers are now more informed than ever, you have visibility in everything. We’re not just mobile-first anymore. We’re now moving into an era of mobile only. At STAAH, we take this seriously when developing a booking technology that caters to an audience that is now planning an entire trip without ever talking to a human, and doing it from their smartphone.”

Artificial Intelligence (AI) is becoming smarter by the minute. Powering chatbots, concierge and all sorts of hotel services now, AI has taken personalised service to the next level – questionably so sometimes. As more people and devices get connected, data is multiplying. Interne of Things (IoT) has allowed us to learn more about our guests than ever before, triggering a level of automation that has seen online revenue jump. The opportunities for targeted selling and up sells are literally endless, he added.
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