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Thursday, 30 May, 2019, 16 : 30 PM [IST]

Grover Zampa aims to become India’s wine tourism giant

Targets 200 rooms with three years and potential first wine tourism circuit in Maharashtra
Grover Zampa Vineyards (GZV) aims to become India’s largest wine tourism giant with at least five wine tourism centres across Maharashtra and Karnataka. The first of centres was opened at its Bengaluru winery in early May.

This new visitor centre includes a multi-cuisine restaurant and Lounge called Lounge de La Réserve, a tasting room, Cave the La Reserve and wine shop, Boutique the La Reserve. GZV added two new wines to its considerable portfolio on the occasion, a bubbly, La Reserve Royale Brut, and Vendanges Tardives, a late harvest white wine and the latest vintage of its most top end red wine, Insignia.

Ravi Viswanathan, Chairman, GZV, told TravelBiz Monitor about the company’s wine tourism vision and expansion plans over the next three years which included at over five wine tourism facilities and a vineyard inventory of at least 200 rooms across Karnataka and Maharashtra.

He also spoke about a potential wine tourism circuit in Maharashtra where GZV recently acquired two major wineries, Charosa and Four Seasons. GZV currently operates one winery in Nandi Hills outside Bengaluru and its second winery will become operational later this year. Speaking about the new Nandi Hills Visitor Centre, Viswanathan said that it was testament to the fact that GZV had prioritised wine tourism as much as expanding its wine production capacity.

“We have opened this fine visitor centre which features a restaurant and tasting space but that’s just the start of it. This year, we will also open a restaurant at our Igatpuri facility followed by an 80 chalet resort as well as at the recently acquired Charosa winery. A further 50 rooms will be added to our Baramati winery and 120 rooms at the new Bengluaru winery. Our vision is to have a minimum of 200 rooms within the next few years. While we are the country’s second largest producer of wine, we will soon feature the country’s largest wine tourism accommodation and facilities,” he revealed.

Wine tourism, he believed, was the ideal way to promote wine since conventional alcohol advertising is banned. “This focus will also boost the company’s wine exports as international tourists visiting GZV’s wineries will invariably buy the producer’s wines,” he said.
 
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