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Sunday, 30 December, 2018, 15 : 00 PM [IST]

Do everything to ensure airline stay afloat: Air India chief to employeesDo everything to ensure airline stay afloat: Air India chief to employees

Air India, must generate revenue in every "possible manner" if it has to stay afloat in a fiercely competitive market Pradeep Singh Kharola, Chairman and MD, Air India, said.  

In a message to over 20,000 employees in the latest edition of the airline's monthly in-house magazine, he also called for optimal utilisation of resources amid "critical" fiscal situation.

"We all have to tighten our belt, adopt strong fiscal discipline and streamline our functioning without compromising on our operational efficiency. At the same time, we need to generate revenue in every possible manner to stay afloat," Kharola said.

He said the path towards turnaround becomes more "difficult" with the market throwing fresh challenges arising from rising fuel costs, a volatile currency and an overall increase in operational cost besides fierce competition which doesn't allow airlines to increase fares.

While the average jet fuel prices increased around 35% during April-November this year, the rupee fell 7.8% against the dollar during this period, according to recent report by rating agency Icra.

This has resulted in an increase in the cost per available seat kms, not buttressed by an increase in yields, the report added. On top of it, the excess capacity has forced airlines to keep fares low amid cut-throat competition.

(Source: PTI)
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