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Tuesday, 17 July, 2018, 17 : 43 PM [IST]

Brand USA webinar on July 19, 2018 at 3pm

Q. Why did you decide to conduct a webinar besides other forms of activities in the Indian market for the travel trade?
A. Brand USA is planning to organise an interactive webinar on Thursday July 19, 2018, to reach out and educate people from our tour operator partners in one go, cutting across geographical barriers. For such an objective this platform is perfect. Brand USA already organises a lot of on-ground events for trade partners throughout the year, in key metropolitan cities. The webinar is an online education cum training session, and the objective is to create an interactive platform for trade partners from other Tier-I & II cities.

Q. What kind of information will be imparted through the webinar about USA?
A. USA is a vast country and every state is unique when it comes to history, culture, gastronomy and much more. Through this webinar we aim to highlight some of these attributes. As Brand USA our focus is to spread awareness about the states, cities and attractions within the US, that are beyond the customary gateway locations. Through this webinar we would also like to promote America’s outdoors, the many National Parks and self-drive holidays that draw millions of tourists from across the globe. USA is also a great winter sports and skiing destination, coupled with honeymoon options and winter holiday options, making it a year-round destination for visitors from India.

Q. For a destination as vast as USA that is extremely popular in India, what kind of response do you receive from the travel trade in general?
A. We have received an extremely positive response from the travel trade. The traffic from India to the United States has only increased over the years. The 10-year multiple-entry visa is also an advantage to the Indians as they travel to visit their friends and families. USA offers the world’s greatest opportunities for travel and fun, and we have seen a surge in demand from leisure holiday-makers, both for individual packages and groups.

Q. Where does India rank as a source market for USA, and your expectations from the webinar?
A. India is amongst the top 20 source markets for the USA ranked as number 11 for visitor arrivals, and number 6 in rank of international visitor spending in 2016. It is our endeavour to keep growing these numbers, and make USA the top destination of choice for Indian travellers. We expect the webinar to have a targeted audience in attendance, making the session interesting and informative. We also expect our trade partners to learn from the session, resulting in them being able to design newer itineraries and offer a wider range of US holiday options for Indian travellers.

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