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Wednesday, 20 December, 2017, 09 : 30 AM [IST]

MakeMyTrip to have chatbot enabled booking app ready in a few months’ time

MakeMyTrip, as part of making booking more easy for its customers, will be developing an app based chatbot which will enable customers to book travel products and packages while talking. The new application is expected to be ready and kicking in the next few months.

Giving an idea about the future technology during an informal interaction with the media in Delhi, on the sidelines of a CII organised seminar, Deep Kalra, Founder & Group CEO, MakeMyTrip (MMT) said that Artificial Intelligence (AI) will be driving the interaction with the consumer in a big way going forward.  “It’s already happening in the post sales, going forward customers will be able to book while talking that too in their native languages like Kannada, Malayalam, Hindi, etc.,” he said. Kalra said that MMT has already developed an application which will enable customers to book while talking to Alexa, the virtual assistant. “It’s in Beta now, we need a quarter more to make it live,” he informed.

Talking about the online travel trends, Kalra said that online travel is on the up and it is moving in only one direction that is mobile. 80% of the hotel bookings and 60% of the airline bookings on MMT  are already happening through App, which is bound to grow in coming years. “App is the future,” he said. He said that except for a small customised, bespoke tours, everything else will move to online.

Kalra said that he wanted the middle class Indian to travel more and more and MMT wants to be the platform to support and make that happen. While there are whole lot of agencies to cater to the luxury and hi-end travel, Kalra observed that those models will not sustain for the middle class.  “The only way middle class travel can happen and sustain is through OTA,” he said.  

 
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