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Tuesday, 24 July, 2018, 14 : 31 PM [IST]

Local product-mix at the heart of GPS Hyderabad & Chandigarh

Global Panorama Showcase (GPS) in its sixth year of educating and empowering the travel agents of Tier-II and III cities of India, focused on delivering the right product-mix in its first two editions beyond its flagship Nagpur marketplace of 2018. The Hyderabad and Chandigarh editions concentrated on exhibiting travel & tourism products which best suited the needs of the local buyers. Prasenjit Chakraborty and Anurag Tiwari present highlights of the events in the two cities.



Global Panorama Showcase (GPS) Pvt Ltd in association with The Federation of Telangana and Andhra Pradesh States Chambers of Commerce and Industry (FTAPCCI) organised Telangana Tourism Conclave in Hyderabad from June 28 to 30, 2018. “We tied up with FTAPCCI and received tremendous response from the region. Now onwards, when we will move to a particular city or region, will name it accordingly. Since this edition is being held in Hyderabad, we call it Telangana Tourism Conclave. Similarly, when the event will take place in Ahmedabad, we may call it Gujarat Tourism Conclave. It is not necessary that we have to stick to GPS name only. People are already aware of GPS,” explained Harmandeep Singh Anand, Co-founder, GPS. This edition witnessed 104 exhibitors from different sectors of the travel & tourism industry. The organisers also paid substantial attention to the regional players and made sure that local products of Telangana are effectively showcased. “In the past, 80 to 90% of the products that we showcased were either outbound or international. But now onwards we have decided to focus on regional products as well,” said Anand. Few of the prominent regional players that exhibited their products were Ramoji Film City and TruJet. “In each edition we will highlight regional products of that state which exactly goes with our motto,” pointed out Anand.



The Hyderabad edition also witnessed interesting discussions and presentations on GST, Medical Tourism, Potential of Hyderabad as MICE destination, etc. “On the first day itself, 600 people registered and they were there till the end of the event. We have also invited travel school faculties and students so that they can understand what is happening on the ground level,” said Anand. The event also witnessed the launch of EDWIN SEA (Education Destination Workshop International- South East Asia). EDWIN SEA will cover Malaysia and Penang as region and PCEB (Penang Convention and Exhibition Bureau) has tied up with GPS. “We are expecting 150 plus agents to be part of B2B session which will be held in Penang in September,” revealed Anand. In their endeavour to educate the industry, they have also launched educational programme by the name EDUX for the new generation as well as existing front line and management professionals to further improve their skills.



Valmiki Hari Kishan, Chairman, Telangana Tourism Conclave, said that even after Telangana achieved statehood four years ago, there was not much effort to showcase the state’s potential on tourism front. “After FTAPCCI elected me as chairman of the conclave, my first task was to find a partner who can efficiently and professionally run B2B session and educational seminar, then I found GPS which can exactly match our expectations and decided to partners with them. GPS is trying their best to educate the Indian travel industry, and also focusing on Tier-II and III cities where tremendous potential lies. This event is truly successful and also a landmark in the history of Telangana Tourism. There is no doubt that the event will take place again, but we are mulling over whether it will be bi-annual or annual event.”









GPS never fails to address its main motto i.e. educating the travel trade members of Tier II and III cities and addressing their general concerns which appear as hindrances in effectively running a business. GPS Chandigarh, organised from July 5 to 7 at The Lalit Hotel, was testimony to the same. Focusing this year on the right product-mix for the buyers from Chandigarh and its neighbouring cities, the event provided much assistance to the local buyers in finding solutions to all of their travel needs under one roof. The Chandigarh edition, witnessed participation from 60 exhibitors categorised as tour operators, DMCs (Destination Management Company), hotels and resorts, cruise operators, IT solution providers, NTOs (National Tourism Organisation), state tourism departments, representation companies, airlines, etc., thereby providing a right product-mix to the buyers.



Raju Akolkar, CEO, GPS, stated that the Punjab and Haryana are one of the biggest markets in North India in terms of tourism, especially when it comes to outbound so it becomes quite necessary to reach out to the members of travel trade fraternity present in these regions and get them acquainted with the latest happenings in the tourism industry. “We witnessed over 950 registrations for GPS Chandigarh 2018 for the two-day B2B interactive sessions between exhibitors and buyers which shows that people here are interested in GPS and have been benefitted by our offerings in the past too.”

Akolkar also emphasised that through the GPS mobile app, a virtual marketplace has been presented to the buyers which can be used to connect and interact with the exhibitors even after the events are over. “There has been constant upgradation of our mobile app as we feel it is only through the technological advancement that we can progress ahead and reach out effectively to the travel agents. In every edition of GPS, our focus remains on increasing the interactivity through the mobile app,” he added.

The Chandigarh edition witnessed presentations by Visit Britain, EduX by GPS, Team Genting, TrawellTag, Amigo, Rail Europe, Singapore Airlines and seminar by Team GMJ on GST. Alongside, there were interactive sessions on UK visas & immigration by Team UKVI.



Anand expressed that it is through events like GPS that the travel agents in satellite cities and Tier-III markets get a taste of the new happenings in the industry. For this very reason we have been receiving an overwhelming response for our trade event over the years which motivates us to keep visiting the cities like Chandigarh again and again, he said.

prasenjit.chakraborty@saffronsynergies.in
anurag.tiwari@saffronsynergies.in
 
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