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Monday, 08 February, 2016, 12 : 00 PM [IST]

12th ATOAI Annual Convention to identify changing dynamics in adventure travel

About 150 delegates will put their heads together on the changing dynamics in adventure travel at 12th edition of ATOAI Annual Convention to be held from February 12-14, 2016, pushing the envelope for the untapped adventure island of Hanuwantiya in Madhya Pradesh, reports Akansha Pandey
Tejbir Singh AnandThe Adventure Tour Operators Association of India (ATOAI) in cooperation with Madhya Pradesh State Tourism Development Corporation (MPSTDC) and Ministry of Tourism (MoT), Government of India, will be holding its 12th Annual Convention at Hanuwantiya Island, near Indira Sagar Dam, Khandwa District, Madhya Pradesh from February 12-14, 2016. Tejbir Singh Anand is the Chairman and Rajesh Ojha is the Co-Chairman of the ATOAI Annual Convention 2016; the theme for this edition is ‘Adventure Travel - Changing Dynamics’.

MPSTDC will also hold a 10-day long Jal Mahotsav from February 12-21, 2016 at same venue. Both the events are expected to be inaugurated by Shivraj Singh Chouhan, Chief Minister, Madhya Pradesh. Hari Ranjan Rao, Secretary Tourism, Government of Madhya Pradesh and MD, MP Tourism will be unveiling the master plan for Indira Sagar Dam.

ATOAI

“The registration for participation in the ATOAI Annual Convention 2016 is limited to 150 delegates. Until now, ATOAI has received 75% of registrations, i.e. about 112 and we hope the numbers to increase before the D-day,” confirmed Anand. He also informed that the association will be bringing in industry stakeholders to the event and also assist in roping in investors for establishment of tourism services and adventure sports facility at the destination.

Rajesh OjhaThrowing light on the topics of discussion, Ojha highlighted that the business sessions at this activity-oriented ATOAI Convention will touch upon the role of technology and social media in marketing adventure travel; the importance of innovation and investments in adventure tourism; and the role and power of eco-tourism. “Federation of Associations of Indian Tourism & Hospitality (FAITH), the umbrella association of Indian travel and hospitality industry associations will also make a presentation at the ATOAI convention,” he said.

Talking about the venue for this edition, Anand elaborated, “The main objective of organising  the ATOAI Convention revolves round exploring the untouched yet prospective adventure tourism destinations in India. It is imperative to innovate and identify newer locations for promoting adventure travel, the segment which is much in demand by travellers globally. With a major interest from MPSTDC to push the virgin island of Hanuwantiya as an emerging tourism hub, ATOAI felt that the time is ripe to invest and set it in motion.”

ATOAI

Hanuwantiya is an unexplored and potential adventure tourism hub and spread over an implausible expanse of over 61,600 sq km. The Indira Sagar Lake has over 100 islands featuring wildlife. All islands are accessible with a speed boat, which takes over 45 minutes one way. Anand further added that the island of Hanuwantiya is a unique combination where all land, air and water-based adventure sports can be conducted. “From cycling, to kite-flying, camping, wind surfing, parasailing, jet skiing, banana ride, water zorbing, bird watching, trekking and night camping, one can plan any of these activities at the scenic location. The exceptional flavour and untouched scenic beauty of Hanuwantiya will surely take this year’s ATOAI Convention, a notch higher,” said Anand.
 
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