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Monday, 15 June, 2015, 12 : 30 PM [IST]

Travel industry must create personalised experiences for tomorrow’s travellers: Amadeus

Airlines and other travel providers will have to harness data and social media information to create bespoke ‘purchasing experiences’ that cater to individual needs, deduces a report, ‘Future Traveller Tribes 2030: Building a more rewarding journey’. Commissioned by Amadeus and written by Frost & Sullivan, the report suggests that travellers are no longer defined by their demographic segment, but by their values, behaviours, and motivations. TravelBiz Monitor presents the report

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