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Wednesday, 05 August, 2015, 10 : 00 AM [IST]

OTAs - A Hotel's Friend or Foe

As hotels world over are pondering ways to reduce their distribution costs, Sophie Perret, Director, and Jill Barthel, Analyst, HVS London Office, analyse the cost factor and the need for hotels to evolve alternate distribution strategies to reduce reliance on Online Travel Agencies (OTAs) as a distribution partner. TravelBiz Monitor presents findings of their analysis

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