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Thursday, 31 May, 2018, 14 : 30 PM [IST]

India’s millennial business travellers are changing corporate travel, says Travelport

Millennial business travellers in India are driving an evolution in corporate travel by demanding both cutting-edge digital support throughout their trips and on-demand advice from human consultants, according to an independent global study commissioned by Travelport, the leading Travel Commerce Platform. 

The research, which surveyed 11,000 travellers in 19 countries who took at least one return flight in the last year, revealed that 47 per cent of India’s millennial business travellers now count being unable to access booking information across their devices 24/7 as one of their biggest gripes, compared to 40 per cent of Gen X2 travellers and 35 per cent baby boomers.

About 56 per cent say they get frustrated when companies don’t use data analytics to provide highly personalized travel recommendations based on their past preferences, compared to two fifths of both Gen X and baby boomer travellers. Also, 43 per cent say not being able to get expert advice from human consultants during the booking process is a major pain point. Millennials escalating thirst for ‘bleisure’ is also driving change. 72 per cent, for example, now regularly extend their business trips by a few days so they can see local attractions, almost twice as many as baby boomers (44%).

“The findings demonstrate the digital shift among Indian business travellers before and during their journeys. And the necessity of $7.6 trillion global travel and hospitality industry to adapt continually to provide responsive, relevant and timely services for customers,” Sandeep Dwivedi, Chief Operating Officer, InterGlobe Technology Quotient, said. He added that Travelport aims to make the experience of selling, buying and managing travel continually better.

“Millennials in India are the most digitally savvy in the world. The demand we’re seeing today from this age group for omni-channel support throughout their travel experience, whether it’s for business or leisure, is remarkable. This presents a significant opportunity for travel management companies, as well as other businesses that support corporate travel booking, especially as the travel agent sector globally is behind where it really should be when it comes to digital support,” Matthew Powell, Managing Director, Middle East, Africa and South Asia, at Travelport, opined and informed that Travelport has spent many years investing in areas such as data analytics, artificial intelligence and developing mobile applications for both travel agents and airlines.

While on business trips, on average, India’s millennial business travellers use 20 different categories of apps. Of these, map and banking apps are among the most popular (used by 93% of India’s millennial business travellers), along with instant messaging and video tools (both 91%). High results for social media (92%), destination guide (86%) and travel review (84%) apps further support that it is not all business for the India-based business traveller.

 
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