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Monday, 07 September, 2015, 14 : 00 PM [IST]

Honeymooners lead this summer holiday demographic with 50% bookings: TravelTriangle

Noida-based holiday marketplace TravelTriangle conducted a survey to determine the summer holidaying trends in India. Traditional summer hotspots of Goa and Jammu & Kashmir were overtaken by relatively less explored destinations. Kerala emerged as the go-to spot within India for travellers, whereas Himachal Pradesh and Andaman Islands were also amongst other frequently booked holiday hotspots. Travellers, going abroad on the other hand, seemed to favour Mauritius, Maldives and Sri Lanka for their holidays.

An overwhelming majority of holiday-goers (65 per cent) preferred to travel for medium duration trips, whereas short weekend getaways accounted for 25 per cent. Long duration holidays were less preferred, amounting to a mere 10 per cent of the total bookings. The report, which was compiled using TravelTriangle’s internal booking data, also singled-out honeymoon couples at 50 per cent as the leading holiday demographic. Summer vacations and leisure holidays with family made for 32 per cent travellers, whereas 18 per cent of holidays were undertaken because of religious and spiritual reasons.

One aspect that has not changed, however, is the Indian penchant for frugality. Price was often the top deciding factor for holiday package selection, followed by services offered in the itinerary and guarantee of experience.

Beaches seemed to be the most preferred destinations with more than 53 per cent of total packages booked for destinations near coastlines. Hill-stations too continued to be popular as summer retreats with 36 per cent holiday-goers selecting hilly destinations to beat the heat. Off-beat and adventure destinations featured in 11 per cent of package bookings, highlighting a growing trend of opting for adventure holidays.

Speaking about the findings, TravelTriangle, Spokesperson, said, “As India’s premier full-stacked holiday marketplace, technology-driven customisable holiday solutions have always been at the forefront of TravelTriangle’s deliverables. The findings of this survey provide us with a valuable insight into the travelling habits of Indian holiday-goers and allow us to build upon our present offerings. With our deep technology that enables the traveller to discover, plan and flawlessly execute their travel plans, we provide 10 times the travel experience along with value for money.”

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