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Monday, 12 November, 2018, 12 : 50 PM [IST]

TravelBiz Monitor ‘Africa Initiative’

As the outbound numbers from India continue to rise rapidly, the choice of destinations has never been so varied. Countless niche destinations strive to entice the Indian travellers, however the awarness about Africa is still miniscule. Although, slowly and gradually the perception about Africa among the Indian travellers is changing, this is not even a ‘tip of the iceberg.’ Africa has 54 nations however, there is awareness about hardly four or five of them, hence it is important to decipher information about the continent and what it can offer to Indian travellers.

Currently the time is ripe to educate and inform the travel trade about its hidden gems. In order to provide further momentum to this opportunity, TravelBiz Monitor is bringing a series ‘Africa Initiative’ that aims to provide information about the beauty and opportunities in this vast continent. Through this series, we will bring views of leaders, diplomats and tourism stakeholders offering a peek into their nation, economies, history, culture, trade and tourism heritage. TravelBiz Monitor vows to create unique opportunities for knowledge sharing and bilateral exchanges between India and Africa - the origin of civilisation.

'India is the second most important source of imports for Ethiopia’ - Demeke Atnafu Ambulo, Consul General, Federal Democratic Republic of Ethiopia
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