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Tuesday, 16 April, 2019, 15 : 00 PM [IST]

With 14.7% growth in Indian inbound, JNTO appoints Blue Square Consultants as India Representative

Aiming at increasing Indian tourist inflow into Japan to capitalize on the growth of the outbound travel, the Japan National Tourism Organization through its associate K&L Communications India, has appointed Blue Square Consultants, one of India’s leading destination representation firms, to enhance the trade & media outreach for destination Japan in India.

Talking about this development, Kenichi Takano, Executive Director, Japan National Tourism Organization, Delhi office, said, “India has been an important source market for us owing to the emergent disposable income groups and changing lifestyles. We have recorded a growth of 14.7% amounting to 154, 029 Indian tourist arrivals in 2018, and we are expecting the market to perform even better in the forthcoming years. Banking on the favourable dynamics, we are keen on augmenting our targets by a higher margin through strategic positioning of Japan in key metro cities.”

He added, “We are confident that Blue Square Consultants will help us in reaching out to the right stakeholders with innovative channels of communication. Through this association, we hope to bring out the best of what Japan has to offer and weave a unique experience for aspiring Indian travellers.”

Lubaina Sheerazi, COO, Blue Square Consultants, added, “We are elated to be appointed as the representative of JNTO in India. The tourism industry is undergoing an exponential shift wherein new age platforms are acting as catalysts to influence the next generation travellers. It is a privilege to represent a technologically advanced yet culturally rich country like Japan. We look forward to bringing out the best of the destination through our gamut of services and achieve fruitful results for JNTO.”

Alongside reaching out to the target market through various mediums, Blue Square Consultants will educate the trade and media partners identify the diverse attractions and prefectures through exclusive educational & promotional programmes.
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