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Wednesday, 12 December, 2018, 10 : 00 AM [IST]

Virginia Tourism forays into India post non-stop air service by Air India

The Virginia Tourism Corporation has forayed into the Indian market riding on the encouraging visitor arrival numbers from India with the launch of the non-stop Air India flight from Delhi to Washington Dulles International Airport. As part of this exercise, the Virginia Tourism Corporation delegation met with tour operators in Delhi and Mumbai to introduce their destination and its offerings to the travel trade. 

According to Heidi Johannesen, Director of International Marketing, Virginia Tourism Corporation, “One of the crucial factors for us to enter a market is non-stop air service. Last year in July, Air India started operating non-stop flights from Delhi to Washington Dulles, post which the Virginia Tourism Corporation received marketing dollars to start promotions in this market. India is we had an eye on for several years since the growth trajectory was phenomenal. The air service allowed us to take that foray in this market. Our priority is to work with the travel trade to reach out to the right consumer profile.” Air India operates the service to Washington Dulles three-times-a-week.

In 2017, 173,000 visited the capital region of USA which includes Washington DC, State of Virginia and Maryland Office of Tourism. “We have learnt from research that when an international visitor comes to the USA, they are looking at visiting several destinations during a single trip. The partnership between the three destinations allows visitors to explore multitude of offerings. In 2016, the capital regional recorded a growth of 36% international visitors.”

Johannesen said that they are very well aware that a first time visitor to USA will prefer other popular and established destinations. “Therefore, rather than promote Virginia as a mono destination, we want the international visitor to have a complete experience. However, a repeat traveller or an experienced visitor can visit Virginia for the multitude of offerings we have. Virginia is the birthplace of country music and we have a dedicated music trail that has gained immense popularity.” 

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