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Tuesday, 12 May, 2020, 15 : 30 PM [IST]

Uganda Tourism Board plans to appoint local representative in India

The Indian market features as a key source market in Uganda’s Tourism Master Plan, and its Tourism Board is considering appointing a local representative in the country. Talking about this, Lilly Ajarova, CEO, Uganda Tourism Board, said, “After North America, India is the number two source market for Uganda and the profile of visitors is largely businessmen. Since we are a relatively new entrant in the tourism space, the plan is to appoint a local representative in India to expand the reach in the market." She was addressing the press in India through video conferencing.

She was addressing the audience at a Q&A organised by Koncept Africa. Koncept Africa is a newly launched vertical of Pearl Tourism & Leisure Group, and is aimed at connecting African tourism vendors to the players in the Indian outbound market. As part of the launch process, Jayesh Ashar, MD, Pearl Tourism & Leisure Group, interviewed Ajarova.

During the interview, Ashar asked Ajarova about the tourism possibilities in Uganda and its differentiating factors compared to the other nations in the African region. He also touched upon the investment opportunities in Uganda, recovery process and measures being put in place to ensure the resumption of tourism is seamless once restrictions are lifted. 

Replying to a question from TravelBiz Monitor on partnering with its established African neighbours for joint marketing promotions, Ajarova said. “We are considering such an agreement with Kenya since they have positioned themselves well in the market.”

A few more 'Meet The Host' themed interviews by Koncept Africa are in the pipeline featuring key players from the African tourism sector.

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