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Monday, 03 September, 2018, 18 : 00 PM [IST]

Turismo de Portugal re-enters Indian market after 4 years

Turismo de Portugal (TdP), the national tourist board of Portugal, has shifted its focus back to India after four years. As part of this exercise to increase awareness among the travel trade, Turismo de Portugal visited India after 2014 to organise a series of roadshows across New Delhi and Mumbai last week. Leading the delegate of four travel and tourism companies from Portugal, Filipe Silva, Member of Board of Directors, TdP, while interacting with TravelBiz Monitor on the sidelines of the New Delhi roadshow stated that considering the growing status of outbound travellers from India, it is the right time for TdP to re-enter the Indian market and capture a healthy share of the pie. 

Alongside, Silva also did one-on-one meetings post roadshows with top B2B players from the tourism fraternity in both the cities to increase their knowledge about Portugal as a destination. 

In 2017, with a growth of 11.9% over 2016, Portugal welcomed 34,606 Indian travellers. The number of bed nights for Indian travellers were recorded at 91,866 in 2017 which is a growth of 18.8% over 2016. TdP also recorded 25% increase in revenue as Indians spent nearly EUR 15 million last year in Portugal as compared to EUR 11.8 million in 2016.

Counting on the marketing and promotions efforts and expanding diplomatic relations between India and Portugal, TdP has set a target of 50,000 Indian arrivals by the end of this year. According to Silva, India and Portugal for long enjoy healthy diplomatic relations and in recent times these relations have been strengthened further. “Healthy relations between two countries facilitate commercial relations which can eventually open doors to a lot of other avenues for example improvement in air connectivity between two countries. In order to attract good chunk of Indian travellers to Portugal, direct flight connectivity is very important which at present is not available,” he added.

Silva said that TdP is working towards developing a 10-year strategy which will assist Portugal in attracting a diverse profile of tourists from across the world i.e. from the Americas to Asia, and not just limit tourists from its present top source markets and neighbouring European countries. The United Kingdom, France, Spain and Germany are the top source markets for Portugal. 

On being asked about doing joint promotions with the neighbouring countries such as Spain, Filip commented that Portugal is open for joint promotions but at the same time it has enough mono tourism potential to market itself alone on global platforms.

 
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